Tom’s Of Maine’s all-natural deodorant keeps it simple by using natural ingredients to fight the natural occurrence of BO. Tom’s doesn’t just keep their ingredients simple, they keep their fragrance names simple too. While other brands throw every buzzword in the book at you, Tom’s continues to be the brand that isn’t about Non-Scents.
Print ads will showcase both the ambiguity of the competitor and the PRECISENESS of Tom’s own product.
Social/Mailer
Tom’s isn’t about Non-Scents, but that doesn’t mean you can’t be. Tom’s Non-Scents Generator will churn out a unique Non-Scent name to anyone who uses it. These names will be shareable across social media platforms and will allow users to receive their Non-Scent as a deodorant stick-sized sticker in the mail.
Augmented Reality
With Tom’s Deodorant, you see it and you smell like it. This Snapchat filter responds to Tom’s Deodorant packaging. Not only does it generate visuals, but also coupon codes at random.
AD: Rafael Costa