Nearly everyone can enjoy an Oreo, but not everyone enjoys milk. The solution is simple, Get milk out of the picture and turn America’s favorite cookie into America’s most ELIGIBLE cookie who is out there exploring their chemistry with other beverages.

OOH / ONLINE

Oreo delivers the “Dear John….” to milk aisles across the country. This will be combined with a paid ad on TMZ, because who else could you trust with a celebrity breakup?

Print/OOH

print and ooh ads roll out to showcase the DESIRABILITY of oreos to other beverages.

Social media

Oreo and potential beverage suitors appear on tinder with interactive ads that will take users to a landing page upon swiping right.

Landing Page

Print, out of home, and social media posts attached to the campaign lead to TheBacheloreo.com

The BachelOreo (Social Media/TV)

8 beverages vie to be the official beverage of Oreo. TV spots will air during the bachelor while live recaps will happen across Oreo’s social media accounts. Weekly recaps will be posted on Vulture alongside their Bachelor recaps.

Email me at DanSShearer@gmail.com to find out how it ends.

AD: Ivy Gao