Jeni's Ice Cream

wE ALL SCREAM FOR ICE CREAM, BUT WE ALSO ALL SCREAM FOR DIFFERENT REASONS. SOME TURN TO ICE CREAM TO PUNCTUATE PLEASURE WHILE OTHERS TURN TO IT TO CALM THEMSELVES AFTER CALAMITY. JENI’S ice cream wants it to be known that their ice cream is the official ice cream of delights and dilemmas

Print/OOH

Jeni’s print ads showcases the type of not-your-average OCCURRENCES that jeni’s brand of not-your-average ice cream is meant for.

Repackaging

newly designed pints come brnaded with jeni’s-worthy occasions and waffle cone tops that allow one to either pop the top like a bottle or break into ice cream in case of emergency.

Merchandise

A line of ice cream topping scented candles combine aroma therapy with dairy therapy.

Experiential

Jeni’s mobile store will ensure that jeni’s ice cream will be outside for the celebration or come down at all the right locations. Casinos, sporting events, first date spots.