If the practices of a chicken sandwich restaurant is enough to call for a boycott, then why aren’t the inhumane practices of a region’s government enough for a travel boycott? Amnesty International wants potential travelers to not just really see the world, but to act too.
OOH/ONLINE
Print and Online ads designed to appear as travel posters so that the visuals capture the eye while the information captures the attention of the viewer.
Write For Rights Extension
Amnesty International’s largest global campaign is it’s yearly Write For Rights campaign, where leaders around the world receive thousands of letters from concerned global citizens. Taking the form of pre-addressed postcards, this extension makes it easier for others participate in Write For Rights.
